Coming soon: A live online event. A launch-week price. The proper unveiling.

Back to Groundwork

How it works

Six steps. Under an hour of your time.

The whole point of this is that the website stops being your problem. So here is exactly what happens, in order, and how long each bit takes you rather than me.

  1. 01

    You get in touch

    2 minutes

    Fill in the form, ring me, or send an email. Tell me your trade and roughly where you work. That is enough to start with.

    You will hear back the same day on a weekday. If a website is the wrong thing for you, I will say so then rather than three weeks in.

  2. 02

    We talk it through

    20 minutes

    One phone call, in plain English. What you do, who calls you, which jobs you want more of and which you would rather stop being rung about.

    No technical questions, no brief to write. If you would rather do it over email or WhatsApp, that is fine too.

  3. 03

    You send your bits

    10 minutes

    Your logo if you have one, your number, your area, and a handful of photographs of your own work. One email covers it.

    Photos of jobs you have actually done, always. I will not put stock imagery of someone else's work on your site.

  4. 04

    I build it

    About a week

    Your trade's template becomes yours: your name, your colours, your photos, your services, your enquiry form.

    You get a private link to look at before anyone else can see it. Nothing goes public until you say so.

  5. 05

    You tell me what to change

    A day or two

    Look through it on your phone, the way your customers will. Send me a list of what you want different.

    There is no revision limit and no change request form. It is a message and a reply.

  6. 06

    It goes live, and stays looked after

    Ongoing

    The domain gets pointed, the padlock goes on, and the site is yours. Then hosting, backups, security and updates are my job.

    Send me new photos or a price change whenever you like. Usually up the same day, at no extra cost.

The alternatives

The honest comparison.

Building it yourself is genuinely cheaper, and a good freelancer will build you something good. The difference is not really the price — it is whose evening it costs when something needs changing.

Groundwork Building it yourself Freelancer or agency
Who builds it I do, start to finish You do Often whoever is free
Your time Under an hour Evenings and weekends, indefinitely A brief, then meetings
Built for your trade Yes — the layout starts there A general template you adapt Depends what you brief
Changes later Message me, usually same day Yours to do Often billed by the hour
When it breaks I fix it, usually before you notice Yours to work out Raise a ticket and wait
Hosting and backups Included Another subscription to manage Usually extra
Who you speak to Me, on the number above A help centre article An account manager

The work

What the build actually involves.

Built for one trade

The layout, the wording and the enquiry route are shaped around how your trade actually wins work.

Phone first

Most of your customers find you outdoors on poor signal. That is the case the site is built for.

Enquiries you can read

They land in your inbox formatted so you can ring back without opening a laptop.

Hosting and SSL

UK hosting, the padlock in the address bar, domain pointed properly. Included.

Nightly backups

If something breaks the site goes back to yesterday. You will most likely never notice.

Monthly updates

Photos, services, prices, a new number. Send them and we put them up at no extra cost.

Found locally

Page titles, descriptions and a Google Business Profile pointed at the right pages.

A person answers

You message me, not a helpdesk. Same day on weekdays.

Next

Step one takes two minutes.

Tell me your trade and roughly where you work. You will get an honest answer about whether this is worth it for you, same day on a weekday.

Or ring me on 07598 781580.